Next Best Action: Causal Constrained Offline RL for Business Action Targeting
Next Best Action (NBA) systems must select among customer interventions (e.g., discounts, promotions, and lifecycle actions), maximize long-term economic value, satisfy complex operational constraints, and remain causally grounded. Existing approaches lack a rigorous framework for meeting these requirements jointly. We address this gap by formulating NBA as a Constrained Markov Decision Process (CMDP). We then integrate off-policy causal correction of the estimated customer dynamics directly into the Linear Programming (LP) formulation of the CMDP. The resulting policy selects actions based on customer states to maximize long-term value while explicitly enforcing business guardrails. Furt...
| Authors | Surya Ramachandiran, Yiming Li, Juan Mancilla-Caceres et al. |
|---|---|
| Primary category | cs.LG |
| Published | 19 October 2026 |
| Last updated at source | 19 October 2026 |
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