Optimizing Marketing Budgets for Social Influence: A Generalized Fractional Incentives Framework
Marketing managers routinely allocate limited budgets across individuals in social networks whose responsiveness and influence vary substantially. We study the problem of Budgeted Generalized Fractional Influence Maximization (BGFIM), which captures the allocation of continuous levels of marketing spend across users in the presence of heterogeneous response and network spillovers. In this framework, adoption probabilities are governed by user-specific response functions that capture both baseline propensity and marginal responsiveness, while incentive costs vary across users. We propose a scalable solution approach based on a discrete greedy procedure with provable approximation guarantee...
| Authors | Abhishek K. Umrawal, Akhil Bhimaraju, Eliot W. Robson et al. |
|---|---|
| Primary category | cs.SI |
| Published | 19 October 2026 |
| Last updated at source | 19 October 2026 |
Popularity, last 3 days
0 now. Counts as reported by the source, snapshotted daily by Silytics.
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 22 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.