AdCoEvo: A Co-Evolving Multi-Agent Advertising Delivery System
Digital advertising is an important means for platforms to reach potential users and drive business growth. Advertising delivery is the core link between marketing objectives and actual returns. Existing methods have achieved partial automation in individual tasks such as bidding and budget allocation, but they still rely on human operators for overall coordination, making it difficult to support large-scale operations. They also often fail to achieve optimal performance, and individual experience remains difficult to turn into reusable operational capabilities. In addition, as advertising markets change, advertising delivery systems need timely strategy updates to remain effective in dyn...
| Authors | Tianzhu Hu, Hang Yu, Zeyuan Zhao et al. |
|---|---|
| Primary category | cs.AI |
| Published | 14 October 2026 |
| Last updated at source | 14 October 2026 |
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 15 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.