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Paper · arXiv

What Drives Citations in Production Large Language Models? An Observational Multi-Method Study of Two Million AI Citations Across Ten Thousand Web Pages

Production large language models retrieve and cite web pages alongside generated answers, yet the page-level features that predict citation frequency remain poorly characterised. We present an observational study of approximately 2 million LLM citations from four commercial engines (ChatGPT, Claude, Google AI, Gemini) over six months, joined to 10,000 crawled pages from nineteen B2B SaaS workspaces. Sixty-plus features are tested using a nine-method consensus framework combining mixed-effects regression with domain fixed effects, FDR correction, stability-selection Lasso, double machine learning, generalised additive models, and temporal hold-out replication. Four findings survive all che...

AuthorsBen Moore, Liam Dunne
Primary categorycs.AI
Published28 September 2026
Last updated at source28 September 2026
cs.AI
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