REALMS: An AI-Assistant Conversational System for Real-Time Exact Audience Sizing over High-Dimensional Nested Profiles
Audience sizing is a critical component of digital marketing. It enables precise resource allocation, campaign planning, and performance optimization. Traditional approaches using skeleton audiences, sampling, or predictive modeling suffer from significant delays, estimation errors, and poor scalability over high-dimensional profile data. We present REALMS (Real-time Exact Audience sizing via LLM-based Multi-attribute Search), a conversational system for exact audience sizing deployed in production on an enterprise customer data platform. REALMS enables marketers to query massive profile stores with millions of profiles and thousands of attributes using natural language and receive precis...
| Authors | Haixu Ma, Aditya Bansal, Shubham Lohiya et al. |
|---|---|
| Primary category | cs.CL |
| Published | 24 September 2026 |
| Last updated at source | 24 September 2026 |
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