Measuring GEO Visibility: Prompt Corpora Define the Answer Market
GEO (generative engine optimization) visibility scores aggregate source appearances, citations, or brand mentions in generated answers. The prompt corpus selects the situations evaluated, while weights determine their relative importance. Together they define an "answer market" that need not represent actual user demand. Prompt wording can alter retrieval, competing sources, and generated answers. Scoring then requires identifying the appearances, citations, or mentions of interest. If a language model performs this task, its instruction can change the score assigned to an unchanged answer. Our critical survey examines how these choices help define what a GEO score measures. It draws on r...
| Authors | Olivier Martinez |
|---|---|
| Primary category | cs.IR |
| Published | 6 September 2026 |
| Last updated at source | 6 September 2026 |
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