B2B Customer Conversion Prediction: A Document Representation, Graph Theory, and CatBoost Driven Methodology
In the one-time selling B2B context, the buying cycle may last months or even years. During the long process, targeting customers that have a high potential to make purchases and recommending personalized campaigns accordingly are important for effective marketing. For this goal, we study the following problems, B2B customer data aggregation, customer feature generation, and prediction of whether a B2B customer would show interest in making a purchase (i.e., prediction of conversion into sales funnel). We propose an algorithm to aggregate individual contacts to the B2B customer level based on multiple keys. For non-standardized keys such as company names, we propose a novel architecture t...
| Authors | Tianqi Wang, Sheikh Shams Azam, Wan Eih Huang et al. |
|---|---|
| Primary category | cs.LG |
| Published | 3 September 2026 |
| Last updated at source | 11 September 2026 |
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