When the Algorithm Becomes the Brand Crisis: A Sociotechnical Theory of Distributed Responsibility and Accountable Transparency
Artificial intelligence systems increasingly enact market-facing promises through chatbots, recommendation systems, automated decisions, and generative interfaces. Their failures, misuse, and misrepresentation raise a question that conventional brand-crisis models do not fully specify: how do stakeholders assign responsibility when technical causation, customer-facing control, and governance duties are distributed across an AI system, developer, deployer, vendor, and user? This conceptual paper develops a sociotechnical process theory from a structured, federated scoping synthesis of verified academic and primary sources. It distinguishes an AI/algorithmic incident from an AI-related orga...
| Authors | Mohammad Saleh Torkestani, Taha Mansouri |
|---|---|
| Primary category | cs.AI |
| Published | 1 September 2026 |
| Last updated at source | 1 September 2026 |
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