Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?
Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce recommendation and online advertising. Current selection methods rely heavily on collaborative-filtering-based heuristics, which fail to align with user-perceived semantic intent. Through human annotation, we reveal a significant semantic gap: many implicitly-related, semantically relevant touchpoints remain undetected by existing rules. Therefore, we systematically evaluate the capability of Large Language Models (LLMs) in identifying these hidden associations. Our evaluation shows that while LLMs effectively uncover a substantial portion of i...
| Authors | Jinqi Wu, Sishuo Chen, Zhangming Chan et al. |
|---|---|
| Primary category | cs.CL |
| Published | 18 August 2026 |
| Last updated at source | 18 August 2026 |
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 17 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.