TransMeme: A Multi-Agent Framework for Cross-Cultural Meme Transcreation
Internet memes are a pervasive form of multimodal online communication; however, such communication often involves users from diverse linguistic and cultural backgrounds. Therefore, adapting memes across cultures and languages is a central challenge for enabling mutual understanding in online communication. Unlike ordinary translation or standalone text rewriting, cross-cultural meme transcreation must jointly preserve communicative intent, adapt culture-dependent meaning for the target audience, and maintain coherence between text and image. In this work, we first provide an explicit task analysis of cross-cultural meme transcreation and identify three core challenges: culture-specific k...
| Authors | Jingyi Zheng, Yule Liu, Zifan Peng et al. |
|---|---|
| Primary category | cs.AI |
| Published | 27 August 2026 |
| Last updated at source | 27 August 2026 |
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 17 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.