A Hybrid Usability Approach for Rating Evaluation of M-Commerce Applications
The success of any mobile application relies on its usefulness and rating is considered as an important measure in this regard. This research work focuses on identifying usability factors, which contribute significantly towards the rating of M-commerce apps. This work intends to explore existing usability models consisting of different factors along with a set of criteria and evaluate in terms of rating estimation by considering 5 well-known mobile applications, namely (i) daraz, (ii) shophive, (iii) home shopping, (iv) Symbios. (v) yayvo. Then, this work provides a hybrid usability model for rating prediction of M-commerce applications. The initial hybrid usability model comprises of (i)...
| Authors | Ahmad Ibtisam, Bilal Khan, Arshad Ali |
|---|---|
| Primary category | cs.SE |
| Published | 26 August 2026 |
| Last updated at source | 26 August 2026 |
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