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TransAnyText: Translating Arbitrary Text in E-commerce Images via Structured Visual Generation

Cross-border e-commerce image translation is essential for global retail, where product images, banners, and detail pages need to be produced in different languages. Existing methods struggle to achieve accurate translation, faithful visual identity preservation, and easy-to-edit outputs, simultaneously. To address these challenges, we introduce TransAnyText, a structured visual code framework that reformulates image text translation as generating renderable HTML patches from source images and target languages. Our framework decouples semantic generation from pixel rendering: a vision-language model (VLM) handles visual understanding, cross-lingual translation, and structured visual gener...

AuthorsXiaoan Liu, Lichen Ma, Zipeng Guo et al.
Primary categorycs.CV
Published17 August 2026
Last updated at source17 August 2026
cs.CV
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