AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution
Conversational advertising aims to deliver useful ads within multi-turn assistant interactions. Unlike conventional query-based advertising, where the user's intent is often expressed in a short standalone query, conversational ads must infer latent commercial intent from the current user query, the assistant response, and dialogue history while also deciding whether an ad would be helpful rather than intrusive. We propose AdsWorldEngine, an agentic framework for conversational advertising. AdsWorldEngine uses an Opportunity Gate to determine whether ads should be shown, an Orchestrator to generate commercial intents, call advertising tools, and construct a top-3 ad slate, and an Evaluato...
| Authors | Simiao Zuo, Chenhui Xu, Yimeng Jia et al. |
|---|---|
| Primary category | cs.IR |
| Published | 13 August 2026 |
| Last updated at source | 13 August 2026 |
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