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Paper · arXiv

UpliftBench: Revealing Outcome-Regime and Objective Mismatch in Uplift Evaluation

Uplift modeling (conditional-average-treatment-effect estimation) drives personalized targeting, yet published uplift benchmarks frequently disagree on which estimator performs best; we show the disagreement is substantially about metrics, not models. UpliftBench evaluates 12 uplift estimators under an outer-test-isolated, multi-objective protocol across seven dataset families; its two findings are identified where a reference objective exists -- F1 on the standard continuous benchmark (IHDP), F2 in a within-sample case study on Jobs. On that benchmark, Qini shows no detectable alignment with effect accuracy -- across all 100 IHDP realizations its mean rank correlation with effect accurac...

AuthorsBinshuang Li
Primary categorycs.LG
Published2 August 2026
Last updated at source2 August 2026
cs.LG
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