PaletteID: Prototype-Composed Semantic Identifiers for Multimodal CTR Prediction
Multimodal information can improve the accuracy of click-through rate (CTR) prediction and effectively alleviate item cold-start and long-tail problems. Recent studies commonly discretize pretrained multimodal embeddings into semantic identifiers (SIDs), allowing the model to learn task-specific semantic representations for recommendation. However, existing methods still provide limited gains due to two major limitations. First, codebook assignment fails to preserve semantic relevance and discards fine-grained continuous signals in the original embedding space. Second, the residual code paths are highly dependent on prefix codes, which limits the effective representational scalability of ...
| Authors | Huanyu Liu, Baining Chen, Hui Liu et al. |
|---|---|
| Primary category | cs.IR |
| Published | 31 July 2026 |
| Last updated at source | 31 July 2026 |
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 17 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.