Enhancement of E-commerce Sponsored Search Relevancy with LLM
Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries. The task of matching relevant keywords to these queries is complicated by the vast and ever-evolving space of keywords, the ambiguity of user and advertiser intentions, and the wide range of topics and languages involved. Consequently, ensuring that ads are pertinent to user queries presents significant challenges. In the fast-paced world of e-commerce, the accuracy of sponsored search results is vital for boosting user satisfaction and optimizing business operations. This paper presents the development of an advanced Ad...
| Authors | Md Omar Faruk Rokon, Andrei Simion, Weizhi Du et al. |
|---|---|
| Primary category | cs.IR |
| Published | 4 July 2026 |
| Last updated at source | 4 July 2026 |
Silytics shows public metadata from arXiv and links to the original. Information may be incomplete or out of date. Last refreshed 17 October 2026. Licenses and terms of the original apply to the work itself. Not financial, legal or professional advice.