Next-Gen Sponsored Search: Crafting the Perfect Query with Inventory-Aware RAG (InvAwr-RAG) Based GenAI
Sponsored search plays a crucial role in e-commerce revenue generation, where advertisers strategically bid on keywords to capture the attention of users through relevant search queries. However, the process of identifying pertinent keywords for a given query presents significant challenges because of a vast and evolving keyword landscape, ambiguous intentions, and topic diversity. This paper highlights an opportunity for to earn a considerable amount of Ads revenue and user engagement where a significant proportion of queries fail to retrieve any sponsored ads. To utilize this opportunity, we introduce the Inventory-Aware RAG-based Generative AI model (InvAwr-RAG), which integrates advan...
| Authors | Md Omar Faruk Rokon, Weizhi Du, Zhaodong Wang et al. |
|---|---|
| Primary category | cs.IR |
| Published | 4 July 2026 |
| Last updated at source | 4 July 2026 |
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