Generative Engine Optimization at Scale: Measuring Brand Visibility Across AI Search Engines
People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for how these engines represent, cite, and recommend them -- a shift variously called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Visibility. We treat AEO and AI Visibility as part of GEO, and study how to measure brand visibility across AI engines: what they value when they cite a brand, which sources they rely on, and what content large language models surface. The hard case is everyone outside the already-authoritative top...
| Authors | Pratyush Kumar |
|---|---|
| Primary category | cs.IR |
| Published | 18 June 2026 |
| Last updated at source | 18 June 2026 |
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