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Paper · arXiv

Persuasion Index: A Theory-Guided Framework for Persuasion Analysis

Identifying persuasive rhetorical cues is critical across domains, from detecting information manipulation and improving AI safety to advancing public health communication. We propose the Persuasion Index (PI), a taxonomy of 15 dimensions grounded in persuasion theories from psychology and communication, and one transparent implementation using 55 sub-features built from lexicons and rule-based detectors. The taxonomy is modular: individual detectors can be replaced while preserving the theoretical structure. We evaluate PI on four public datasets for English argumentative text that vary in domain, style, and outcome measures, and show that PI provides a shared feature space for interpret...

AuthorsLiancheng Gong, Zhiyang Wang, Yiwei Xu et al.
Primary categorycs.CL
Published12 June 2026
Last updated at source27 August 2026
cs.CL
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