Designing AI-Supported Focus Groups: A Role x Modality Playbook
Collecting participants' lived experiences is central to design research. Focus groups are uniquely valuable because participants not only share individual accounts but also respond to one another, surfacing comparison, disagreement, and collective sensemaking. However, focus groups are resource-intensive and highly sensitive to facilitation: moderators must probe for specificity, balance participation, manage topic flow, and sustain psychological safety, and subtle facilitation choices can shape what becomes salient. Recent HCI work and commercial meeting tools show that generative AI can scaffold live conversation through prompting, turn regulation, thematic mapping, and real-time summa...
| Authors | Zhiqing Wang, Steven Dow |
|---|---|
| Primary category | cs.HC |
| Published | 10 June 2026 |
| Last updated at source | 10 June 2026 |
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