HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optimization or rely on heuristic priority rules, and thus fail to effectively balance short-term revenue maximization with long-term contract delivery under complex multi-slot delivery and impression constraints. To address these challenges, we propose HMAF (Hierarchical Multi-Slot Allocation Framework), a unified framework designed to optimize impression allocation in GD--RTB advertising platforms. HMAF employs the Plan--Calibrate--Execute paradigm as its core structure, and integrates offline constraint optimizati...
| Authors | Tianxing Bu, Zhaoqi Zhang, Linyou Cai et al. |
|---|---|
| Primary category | cs.GT |
| Published | 4 June 2026 |
| Last updated at source | 4 June 2026 |
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