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Paper · arXiv

I Know What You Meme, Even If it Emerged Today: Understanding Evolving Memes through Open-World Knowledge Acquisition

Multimodal memes are dynamic and often require up to date background knowledge for interpretation. Existing methods often overlook such knowledge or rely on fixed parametric knowledge of pretrained models that may be incomplete, outdated, or unavailable for emerging memes. We introduce Query Retrieve Conclude, a zero shot framework that identifies missing knowledge, retrieves open web evidence, and synthesizes evidence grounded background knowledge for meme understanding and detection. We also introduce a curated meme understanding benchmark of recent memes from 2024 to 2026 with external background knowledge annotations. Experiments on three meme understanding datasets and five meme dete...

AuthorsShanhong Liu, Rui Cao, Pai Chet Ng et al.
Primary categorycs.AI
Published3 June 2026
Last updated at source3 June 2026
cs.AI
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