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Paper · arXiv

How Far Did They Go? The Persuasive Tactics of Covert LLM Agents in a Discontinued Field Experiment

This study analyzes a publicly released dataset from a discontinued field experiment on Reddit's r/ChangeMyView. The intervention, conducted by unknown, external researchers and halted following ethical backlash, involved undisclosed AI-generated accounts engaging users in live debate. After public disclosure, Reddit authorized moderators to release an archive of the AI-generated comments, creating a rare opportunity to examine how large language models operated in an identity-rich deliberative forum without disclosure. We conduct a structured content analysis of this corpus, evaluating identity performance, authority signaling, alignment strategies, and activation of cognitive heuristics...

AuthorsKokil Jaidka, Saifuddin Ahmed
Primary categorycs.AI
Published3 June 2026
Last updated at source20 September 2026
cs.AI
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