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Paper · arXiv

Support-aware offline policy selection for advertising marketplaces

Logged advertising auctions make offline reserve-price evaluation attractive but risky. Replay tables can identify policies with large apparent yield gains, yet they can also hide weak threshold support, multiple-comparison effects, subgroup harm, and bidder-response uncertainty. Existing replay and off-policy evaluation methods estimate or rank policy values, but they do not directly answer the operational question of whether the available evidence is strong enough to justify validation. This paper develops a support-aware offline decision framework for reserve-policy selection. Rather than outputting a single point-estimate winner, the framework converts logged evidence into a conservat...

AuthorsPrashant Shekhar, Caroline Howard
Primary categorystat.ML
Published20 May 2026
Last updated at source20 May 2026
stat.MLcs.AIcs.LG
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