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Paper · arXiv

Hidden in Plain Sight: Finding MAHA on Reddit

Make America Healthy Again (MAHA) is a national health movement that encompasses a striking mix of beliefs, from broadly accepted concerns about good diet and exercise to controversial takes on organic and genetically modified food, childhood vaccination, science, and institutions. Various influencers and promoters of the MAHA movement on social media are scattered throughout the online space. Investigating the structure, discourse, and contagion of MAHA beliefs requires large-scale fine-grained digital footprints. Constructing structured data covering different MAHA themes from vast unstructured social media data is challenging. We introduce a Reddit dataset that spans six years (2020-20...

AuthorsSabit Ahmed, Subigya Nepal, Henry Kautz
Primary categorycs.SI
Published19 May 2026
Last updated at source22 July 2026
cs.SIcs.CL
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