Ottilie: A Socially Intelligent Virtual Host for Sales-Driven Live Commerce

A skilled live-commerce host is not merely a narrator, but a sales agent who converts viewer curiosity into purchase intent through expert product knowledge, emotionally intelligent response tactics, and entertainment that serves as a vehicle for product exposure. Yet no existing AI system replicates this. Conversational recommenders treat recommendation as a terminal act, while general-purpose LLMs hallucinate product claims and default to generic promotional templates that fail to engage or persuade. We present Ottilie, a sales-conversion-oriented virtual host for Chinese beauty live commerce that grounds product responses in a verified knowledge base, adapts discourse strategy to viewe...

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