When Cow Urine Cures Constipation on YouTube: Limits of LLMs in Detecting Culture-specific Health Misinformation
Social media platforms have become primary channels for health information in the Global South. Using gomutra (cow urine) discourse on YouTube in India as a case study, we present a post-facto Large Language Model (LLM)-assisted discourse analysis of 30 multilingual transcripts showing that promotional content blends sacred traditional language with pseudo-scientific claims in ways that sophisticated debunking content itself mirrors, creating a rhetorical register that LLMs, trained predominantly on Western corpora, are systematically ill-equipped to analyse. Varying prompt tone across three LLMs (GPT-4o, Gemini 2.5 Pro, DeepSeek-V3.1), we find that culturally embedded health misinformati...
| Authors | Anamta Khan, Ratna Kandala, Deepti et al. |
|---|---|
| Primary category | cs.CL |
| Published | 23 April 2026 |
| Last updated at source | 23 April 2026 |
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