Driving Engagement in Daily Fantasy Sports with a Scalable and Urgency-Aware Ranking Engine
In daily fantasy sports (DFS), match participation is highly time-sensitive. Users must act within a narrow window before a game begins, making match recommendation a time-critical task to prevent missed engagement and revenue loss. Existing recommender systems, typically designed for static item catalogs, are ill-equipped to handle the hard temporal deadlines inherent in these live events. To address this, we designed and deployed a recommendation engine using the Deep Interest Network (DIN) architecture. We adapt the DIN architecture by injecting temporality at two levels: first, through real-time urgency features for each candidate match (e.g., time-to-round-lock), and second, via temp...
| Authors | Unmesh Padalkar |
|---|---|
| Primary category | cs.IR |
| Published | 15 April 2026 |
| Last updated at source | 15 April 2026 |
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