From Content to Audience: A Multimodal Annotation Framework for Broadcast Television Analytics

Automated semantic annotation of broadcast television content presents distinctive challenges, combining structured audiovisual composition, domain-specific editorial patterns, and strict operational constraints. While multimodal large language models (MLLMs) have demonstrated strong general-purpose video understanding capabilities, their comparative effectiveness across pipeline architectures and input configurations in broadcast-specific settings remains empirically undercharacterized. This paper presents a systematic evaluation of multimodal annotation pipelines applied to broadcast television news in the Italian setting. We construct a domain-specific benchmark of clips labeled across...

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