Real Talk, Virtual Faces: Symbolic-Semantic Discourse Geometry of Virtual and Human Influencer Audiences

Virtual influencers~(VIs) -- digitally constructed social-media personas -- are becoming increasingly visible in online culture, marketing, and identity formation. Yet it remains unclear whether audiences respond to them through the same discourse patterns used for human influencers~(HIs), or whether virtuality produces distinctive modes of reaction. Existing studies often rely on surveys, engagement statistics, or marginal sentiment distributions, which reveal what audiences say but not how affective, topical, and psycholinguistic signals are jointly organised. We introduce a symbolic-semantic framework for analysing audience discourse around virtual and human influencers. The symbolic l...

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