LLM-guided headline rewriting for clickability enhancement without clickbait
Enhancing reader engagement while preserving informational fidelity is a central challenge in controllable text generation for news media. Optimizing news headlines for reader engagement is often conflated with clickbait, resulting in exaggerated or misleading phrasing that undermines editorial trust. We frame clickbait not as a separate stylistic category, but as an extreme outcome of disproportionate amplification of otherwise legitimate engagement cues. Based on this view, we formulate headline rewriting as a controllable generation problem, where specific engagement-oriented linguistic attributes are selectively strengthened under explicit constraints on semantic faithfulness and prop...
| Authors | Yehudit Aperstein, Linoy Halifa, Sagiv Bar et al. |
|---|---|
| Primary category | cs.CL |
| Published | 23 March 2026 |
| Last updated at source | 23 March 2026 |
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