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Paper · arXiv

Machine Translation in the Wild: User Reaction to Xiaohongshu's Built-In Translation Feature

This paper examines user reactions to the launch of the machine translation (MT) feature on Xiaohongshu, a Chinese social media and e-commerce platform, in January 2025. Drawing on a dataset of 6,723 comments collected from 11 official posts promoting the translation function, this paper combines sentiment analysis with thematic analysis to investigate how users perceived and experimented with the function. Results show that reactions were generally positive, although concerns regarding functionality, accessibility, and translation accuracy were also expressed. In addition, users actively tested the function with inputs that are atypical for everyday online communication, including stand-...

AuthorsSui He
Primary categorycs.HC
Published16 March 2026
Last updated at source3 April 2026
cs.HCcs.CL
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