CharacterFlywheel: Scaling Iterative Improvement of Engaging and Steerable LLMs in Production
This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in s...
| Authors | Yixin Nie, Lin Guan, Zhongyao Ma et al. |
|---|---|
| Primary category | cs.CL |
| Published | 2 March 2026 |
| Last updated at source | 2 March 2026 |
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