alimamaTech/MAC
MAC: Multi-Attribution BenChmark Paper | Code Conversion Rate (CVR) prediction is a cornerstone of online advertising systems. However, existing public CVR datasets—such as Criteo and Ali-CCP—provide conversion labels derived from a single attribution mechanism, severely limiting research into more holistic modeling paradigms. To bridge this gap, we introduce MAC (Multi-Attribution BenChmark), the first public CVR dataset featuring labels from multiple attribution mechanisms.… See the full description on the dataset page: https://huggingface.co/datasets/alimamaTech/MAC.
| Author / organization | alimamaTech |
|---|---|
| License (as declared) | apache-2.0 |
| Downloads | 345 (as reported by Hugging Face) |
| Likes | 2 |
| Created | 28 January 2026 |
| Last updated at source | 25 May 2026 |
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