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Dataset · Hugging Face

alimamaTech/MAC

MAC: Multi-Attribution BenChmark Paper | Code Conversion Rate (CVR) prediction is a cornerstone of online advertising systems. However, existing public CVR datasets—such as Criteo and Ali-CCP—provide conversion labels derived from a single attribution mechanism, severely limiting research into more holistic modeling paradigms. To bridge this gap, we introduce MAC (Multi-Attribution BenChmark), the first public CVR dataset featuring labels from multiple attribution mechanisms.… See the full description on the dataset page: https://huggingface.co/datasets/alimamaTech/MAC.

Author / organizationalimamaTech
License (as declared)apache-2.0
Downloads345 (as reported by Hugging Face)
Likes2
Created28 January 2026
Last updated at source25 May 2026
advertisingconversion-rate-predictionmulti-attribution-learning
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